A New Line of Coke…Bottles

Josie and I both went to B school and are fascinated by branding and the study of strategic planning of corporations. We study mission statements and vision statements for days and prefer that to figuring out how we are going to make money, which may be responsible for why we have brought in $0 dollars. Anyway, not the point, one company that has always particularly intrigued us was Coca-Cola and their mission statement is the absolute best we have ever seen.

  • To refresh the world…
  • To inspire moments of optimism and happiness…
  • To create value and make a difference.

Josie and I attended a party at Hotel Erwin introducing Coke’s new aluminum bottles. The benefits of these new bottles is that they are resealable, unbreakable, stay colder longer, environmental and, more importantly, they look super cool. In fact, in an upcoming post you can see we that we used them to make a Warhol inspired table for a tabletop decorating contest last night. It was a great evening and one that pushed the bounds of what we thought we already knew and experienced. We were fortunate enough to have already been sent the bottles a few months ago, but the drinks served that night included a UGs favorite, alcohol. Josie is a classic Coca-Cola so she got her drink with rum, grenadine, and sugar. I, Carina, am a Diet Coke head and my coke cocktail had vodka and lemonade. We spent the night on the roof, talking to other bloggers, drinking coke cocktails that they mixed and put back in the aluminum bottles and eating yummy food. Another way the evening pushed the bounds of what I already thought I knew is that I am from the Bay Area and am very familiar with the Joie de Vivre hotels but this was my first time in the Hotel Erwin and I loved the space. In the same way that the alcohol added a little extra to the coke, Venice Beach offered something a little extra to the Joie de Vivre hotel experience.

They were serving meatballs with a Coca-Cola bbq sauce and mini corndogs with a Coca-Cola ketchup. Both were awesome, but leave it to us to be completely uncouth. Right after arriving we ran into are blogger friend Christina of Hot Pink Manolos and as I grabbed tuna tartare on a wonton, Josie was talking, hit my arm, and all of my tuna and guac fell to the ground. Uncouth! I am pretty sure Christina expects these types of shenanigans from us because she just laughs and says, “The UG girls have arrived” and tweets the story for all to see.

It was a great night and we want to thank Hotel Erwin, Formula PR -Kat, in particular, Coca-Cola LA, and this one lady who works at High lounge on the rooftop of the hotel and let Josie and I take more than our fair share of food. She came straight to us and when we politely (unbelievable, I know) only took one dog, ball, or crostini she always let us know that it was ok to take as many as we wanted. We were getting three balls and dogs at a time and were very grateful! Way to go, Coke! You accomplished your mission: we were refreshed, optimistic, happy and were touched by the experience!

***By the way, watch out for when the UG Girls take on Coke Vs. Diet Coke coming to a UG YouTube channel near you…think: Mac vs. PC

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1 Comment

  1. You guys are awesome. And if you weren’t uncouth, you wouldn’t be you! 🙂


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