Getting Our Connect on: ProjectConnect

Did you win our contest for the Project Connect event on Tuesday at the Coloft in Santa Monica? Because if you didn’t, you really missed out on a great evening. It was a ton of networking and meeting new people. This was an unusual event because it highlighted a few things that you don’t normally see at a networking event. Rather than focusing on who you had to meet the focus was on who you can introduce other people to. The event was organized by Stephanie, owner of Social Bling, and the main themes of the night were: listening, complimenting, and gratitude.

It was hosted at the coloft building in Santa Monica. The coloft is a space that allows entrepreneurs to come together and rent out workspace for the month – kind of like a much better Starbucks. I am rereading The Wisdom of Crowds by James Surowiecki and the energy from that book is surely true at the Coloft, which enables a free flowing work environment and collaboration between entrepreneurs. The main thesis of the book being that any given crowd is collectively smarter than any individual expert.

We all mingled for a little bit in the beginning and drank some Mary Jane relaxing soda, which contains kava – a plant which has marijuana-like effects on the mind and body. We should’ve known better because the label clearly says “Do not consume more than two a day.” We failed to read the label and were giggling all night. Although Carina and I are often referred to as “Giggle Corner” even without this magical soda.

The evening was full of laughs and getting to know other entrepreneurs that do the same thing we UGs do. Being an entrepreneur is probably the scariest but most exhilarating thing one could ever do. It’s truly an incredible roller-coaster. It’s nice to be surrounded with people that have the same sentiment about our passion. Particularly because so many people really don’t understand entrepreneurship. My mother, for example, really doesn’t get it. The same was true of the mother of the Coloft’s owner, Cameron. Cameron said that when he told his Persian mother that he was going to be an entrepreneur, she said, “Oh, what kind of doctor is that?” We chuckled because we know how hard it is to have a good support system as an entrepreneur. We were all looking at each other that night with the same hope and willingness to help each other in some way or another. We’re a good, but quirky, race of people. Among some new friends in attendance were: Lizzy Shaw, Blair Goldberg, Alaia Williams, and Jenda.

Some of the other sponsors were: Social Couture (who’s the woman who brings you parties in a box), the Writer’s Boot Camp, and Bodega Wine Bar. There was a challenge at one point in the night to see what we could make happen using social media. Thankfully, a woman from Kind Plus bars was there and ran out to share some bars with us. It’s a gluten-free bar and a company that takes social responsibility very seriously. In fact, Kind was named one of BusinessWeek’s Most Promising Social Entrepreneurial Companies. Their new campaign is their ‘Not so random acts’ of kindness cards. Via the web you can track these acts with a uniquely branded card. Visit here for more details.

We are ladies with food always on the mind, we can’t blame the Mary Jane soda for our munchies, but we felt the need to bring a snack for everyone in attendance. Where did we turn? Our favorite truck  The Border Grill truck came to the rescue.

Since this was a social networking event, we pulled our social network together (i.e., Twitter) and asked for some help to feed these tired kava-drunken souls. Border Grill came through for us like a good friend and, since they were across the street, brought everyone little dulce de leche churro bites and whipped cream. They were life-giving to our pseudo stoned brains. Special thanks to the Border Grill truck, Nick, and Christina, the kindest Border Grill employees in the whole wide world. Who says you can’t transcend the boundaries of Twitter and real life? It’s been our experience that Twitter friends are often more reliable than real life friends. What made this instance special was that this time it was a company pulling through and not an individual person. Border Grill, like so few other businesses, do social networking right and realize that human connection is just as important!

The night ended with song and all was well-documented by an E! camera crew. The video should be out soon and will include an interview by all the sponsors and, of course, yours truly, the UGs. It will be hypertexted and will be streaming soon to a UG channel near you. Many thanks again to everyone who came and the two lucky ladies who won our contest, Veronica in LADoubleDEntendre, and Amanda – You ladies have become very near and dear to our hearts. Thank you for your support on this here blog and your unfailing friendship to the UGs, who may very well be crazy and passionate enough to turn the world upside down with their antics and love for all things food, fun, and friends. Remember folks: listen, compliment help each other out, and be grateful in real life and on the interwebs…If you don’t we WILL come after you!

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2 Comments

  1. sounds like a great event iam going to have to stumble into one of your events .steph please bring file for mow down event need help with new flier .we are looking foward for you and fun and sun .love you see you soon .

  2. I’m so glad that this all worked out! And I’m glad you ladies and all the other attendees enjoyed the churro tots!! Xoxo, Christina


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